Three's a Lucky Number! Biz Objective, Value Prop & Anchor Product

What’s your business objective? What’s your value proposition? What’s your anchor product? David Ndome (Previously Head of Agent Banking KCB), Pauline Vaughan (Director of Operations, M-KOPA, Previously Head of M-PESA Kenya), Kimathi Githachuri (Former, Head of The Helix Institute of Digital Finance and Susie Lonie (Mobile Payments Consultant, previously worked on the initial M-PESA Kenya team) discuss why these key questions are so important. 


Country: Various Countries
Topic: Marketing, Communication and Branding