Aligning Customer and Agent Value Propositions to Drive Profits
27 Oct 2014
This presentation was conducted during a workshop organised by GIZ in Mozambique for various digital finance (mobile network operator and bank) providers.
The presentation covers: how to define a customer value proposition and align it to you channel, why the 'right' agent selection is important, how to pitch the agent value proposition, how to align this during the evolution of the business model and finally how to communicate the value proposition along the customer journey.
Country: Various Countries
Topic: Marketing, Communication and Branding