Based on over 2200 agent interviews conducted in quarter 4 2015, the ANA Uganda report, funded by the Bill & Melinda Gates Foundation, FSDU, IFC, FSDA and the United Nations Capital Development Fund (UNCDF) highlights findings on the DFS agent landscape in Uganda covering agent profitability, transaction volumes, liquidity management and other important strategic considerations.
The research findings highlight that post the Warid-Airtel merger, the Ugandan digital finance market is split between two players. There has been a major drop in exclusivity compared to 2013, and agents now serve more providers. Agents are the most profitable among ANA East African research countries. However, the levels of agent assisted Over-The-Counter (OTC) transactions are still high for an MNO wallet market. Providers will need to develop strategies to overcome this barrier and assist customers preferring OTC in adopting wallet-based DFS products. Agents are optimistic about the business: the majority foreseeing themselves being an agent in one year’s time, yet worry about competition and unpredictable client demand. Click the download button to read the full report.