Agent Network Accelerator Survey: Tanzania Country Report 2015
21 Jan 2020
Tanzania’s market is increasingly competitive, as Tigo and Airtel are catching up with the market leader Vodacom, in terms of market presence. Tanzania is witnessing a steady, progressive evolution of the market with increased self-initiated customer transactions. While this has led to a decrease in transactions at the agent level, it represents an opportunity for providers to design products to enhance the trend. More agents are non-exclusive and non-dedicated compared to 2013, which is necessary and desirable. Providers will want to maintain agent profitability, and ensure that agent network growth does not outpace customer growth.
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Topic: Agent Network Design and Development, Digital Finance